We strongly urge those retailers selling the product to take it off their shelves."Īll I can say is the council's hard work over many years has been not only misdirected but rather less than fruitful. Ms Bang says: "The National Council of Women has been working for many years to improve the status of women in New Zealand and the advertising on the energy drink flies in the face of our efforts. In a land awash with sexual titillation aimed at everybody from little children to the intellectually disabled to the aged, blaming a drink can featuring a cartoon character's big boobs for "desensitising" the populace is ingenuous to say the least. Type in "porn" and Google will deliver you 1.37 billion (yes, billion) pages of it - in 0.7 of a second. The advertising industry in all media, including billboards visible to everybody irrespective of age, unashamedly use sex to sell anything from underwear to perfume to motor vehicles television, magazines and newspapers serve up a regular diet of salacious articles and images of partly-clad or naked women - and men, too.Īdvertisements for Viagra and Cialis and a string of other drugs designed to restore or increase sexual performance regularly crop up on television and in magazines, along with those "Sex for Life" ads we find sprinkled through our newspapers day in and day out.Ĭall up the Google search engine on the internet and type in the word "sex" and you will be presented with 444 million pages on that subject (in 0.9 of a second, incidentally). This nation is every day saturated in sexual imagery, staring us in the face wherever we go and whatever we do. Where on Earth has Ms Bang been these past few decades? They portrayed women as sex objects anyone, including young boys, could buy them and they added to the "level of desensitisation" to this sort of advertising among some people in the community. According to NCW president Elizabeth Bang the energy drinks are "not okay" and the messages on the can are sexist and offensive to women.
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